Waiting ‘Til the Midnight Hour

Jerome Carlos Johnson SOCI 3345: Sociology of the 1960’s Five Page Book Review: Waiting ‘Til the Midnight Hour by Peniel Joseph February 28, 2013 Waiting ‘Til the Midnight Hour by Peniel Joseph Within the eleven chapters that comprise Waiting ‘Til the Midnight Hour lays a treasure chest of information for anyone interested in Black or African American history, particularly the civil rights movement that took place during the 1950’s and 1960’s. I am a self-professed scholar of African American history and I found an amazing amount of information that I was not aware of.Like most who claim to be Black History experts, I was aware of the roles of Martin Luther King, Malcolm X, Rosa Parks, W. E. B. Du Bois and Marcus Garvey. However, I was not aware of the impact that so many lesser known figures had in the civil rights movement. It was refreshing to learn of the roles played by Harold Cruse, Arturo Schomburg, Richard Wright, Ella Baker and Robert F . Williams. Reading this book definitely gave me a new perspective on the civil rights movement and the legacies of its leaders.Waiting ‘Til the Midnight Hour took me on a journey through the tumultuous events of the civil rights movement, as well as introducing me to key players in the movement of which I was previously unaware. In addition, the book served as an avenue of connecting the various segments and factions of the civil rights movement. The book also did a great job of presenting the nationwide struggle of African Americans rather than focusing on one specific geographical area. It was a daunting task, but the author did a great job of accurately placing all the pieces of the puzzle together that comprised the struggle for freedom.Through his writings in Waiting ‘Til the Midnight Hour, Peniel Joseph did a great job of contrasting the stark difference between integrationists like Martin Luther King and nationalists (or separatists) like Malcolm X. Peniel Joseph was able to paint the stark contrast between the two major factions of the civil rights movement by exploring their beginnings several decades prior to the climax of the movement in the 1950’s and 1960’s. The book begins by detailing Malcolm X’s rise to prominence within the Nation Of Islam. The book clearly shows the power that Malcolm X wielded in the African American community.In many ways this book provides solid evidence of my personal opinion that Malcolm X was indeed a more powerful leader than Martin Luther in the African American community. Both men were charismatic and eloquent orators, but Malcolm X had a much more commanding presence. Again, this is my personal opinion, but the book definitely paints a vivid picture of the abundant power that was held by Malcolm X. The book gives an excellent discourse on the different ideological views of the two great leaders: Malcolm’s militant thinking of getting justice and equality by any means necessar y versus the non-violent, Gandhi-like movement led by Dr.Martin Luther King. While King is mentioned often, the book is clearly more focused on Malcolm X and his great role in moving black people from passive, non-violent methods towards more assertive methods of achieving racial justice and equality. The book provides information about Malcolm X’s history and background, which helped to better understand his militant thinking. Malcolm X played a great role in the great shift in the methods used to fight for civil rights in the 1960’s. Many lesser known leaders looked at Malcolm X as a role model. His legacy as a leader is still felt 48 years after his assassination.Malcolm served as inspiration to the Black Power Movement that took fire in the mid and late 1960’s. Another great thing about Waiting ‘Til the Midnight Hour is the way it shows the geographical aspect of the struggle for racial equality. In great detail, the author highlights the workings of c ivil rights leaders in major cities like Detroit but also gives a great deal of attention to the struggles of rural southerners. This allowed me to make a connection between the struggles of urban African Americans and blacks in the rural southern, thus seeing the entire picture more clearly.This book makes clear that the struggle for racial equality was nationwide and not just isolated to certain geographical locations. A common misconception about the civil rights movement is that blatant racism was a problem only encountered in the Deep South. However, Waiting ‘Til the Midnight Hour does a great job of clarifying this misconception and showing the many elements of the struggle for justice that blacks from coast to coast experienced. One of the most elements of the book is the evolution of the organization called SNCC.SNCC (Student Nonviolent Coordinating Committee) was founded in conjunction with the lunch counter sit0ins that originated in Greensboro, North Carolina in Feb ruary 1960. SNCC activists were known to practice slow, tedious and patient voter registration drives in the most dangerous parts of the South. However, they seldom received credit for their efforts on a national level. Despite their lack of national attention, SNCC activists often managed to annoy white federal officials and black civil rights leaders.SNCC attracted radicals from the Revolutionary Action Movement, black nationalists from the North and a host of other mavericks. From its humble beginnings, SNCC was a peaceful group that used nonviolent methods to seek racial equality. Over the course of time, SNCC became more assertive in their methods of demanding racial equality and social justice. At the very center of the evolution of SNCC was a young man from Trinidad by the name of Stokely Carmichael. Perhaps the most poignant chapter in the book is chapter 7, which is entitled, â€Å"What We Gonna Start Saying Now Is Black Power! In this chapter we see the birth of the Black Power movement. This is a very powerful chapter for many reasons, including that in my opinion this is the point where the civil rights movement began to move toward a more assertive methodology and Dr. Martin Luther King began to lose relevance. At first SNCC was an organization that believed in non-violent civil disobedience but over time the organization became more militant. By 1965 it was obvious that Stokely Carmichael was leading the organization from its roots as a non-violent integrationist group toward a much more militant nationalist way of thinking.During the summer of 1966 attention shifted to the Mississippi Delta, which was a hotbed of racial discord. This is of special significance to me because my parents were both born and reared in the Mississippi Delta. My grandfather shared many stories with me about the tumultuous 1960’s in the Mississippi Delta. Most of those stories were horrific but Waiting â€Å"Til the Midnight Hour put a whole new perspective on it by introducing me to the major players with great detail. In this chapter we see Dr. Martin Luther King and Stokely Carmichael in Mississippi during the time that JamesMeredith was embarking upon his March Against Fear. His plan was to march from Memphis, Tennessee to Jackson, Mississippi as a symbol of his defiance against the racial discrimination so prevalent in Mississippi. Meredith was famous for integrating the University of Mississippi (Ole Miss) four years prior. While marching from Memphis to Jackson, James Meredith was shot in the neck, back and both legs. He was seriously injured but would eventually recover. This incident divided the civil rights activists in Mississippi.Stokely Carmichael, James Baldwin and LeRoi Jones were identified as provocateurs behind a growing trend of racial militancy. Officials from the Urban League, the Southern Christian Leadership Conference, CORE, the NAACP and SNCC met to discuss joining the march in Mississippi as a form of protest aga inst the shooting of James Meredith as well as commemorating the assassination of Medger Evers. The different organization leaders had opposing views on the methodology of implementing the march and therefore a long argument ensued.Eventually a compromise was met. However, in the end, the more conservative leaders from the North refused to support the compromise that Dr. Martin Luther King and returned to New York after warning that the march would be a disaster. During the long march through the Mississippi Delta, Stokely Carmichael lost his patience with the racial climate of Mississippi. He was tired of the racial hatred and blatant discrimination. Following his release from jail (after his 27th arrest), Stokely Carmichael made his way to Broad Street Park in Greenwood, Mississippi.In an impassioned speech, he told the crowd of tired and listless marchers that he had grown tired of the slow pace of the civil rights movement and his frustration had reached its boiling point. At th at point he said the poignant words, â€Å"what we gonna start sayin’ now is black power! † It was at that point that America began to recognize that many blacks throughout the nation had grown wary of the methods of Dr. Martin Luther King and his turn the other cheek way of thinking. The tide was turning and African Americans were ready to get their freedom and equality by any means necessary.From that day forward the slogan â€Å"Black Power† began to spread like wildfire. The Meredith March ended on June 26, 1966 as thousands of people gathered at the Mississippi State Capitol Building in Jackson. The burning of a Confederate flag on the capitol grounds by a SNCC member drew rousing applause. Dr. Martin Luther King struggled with the reality that the national political landscape may not be able to keep up with the pace of the new found black militancy. He confessed to the crowd that his dream â€Å"had turned into a nightmare. King defiantly proclaimed †Å"that even in Mississippi justice will come to all of God’s children. † Carmichael sounded a message that was the polar opposite of that of Dr. King. Carmichael said that the movement must build a political base so powerful that blacks would â€Å"bring them [whites] to their knees every time they mess with us. † Carmichael’s message began to resonate among black people across the nation and the mood among blacks began to shift from non-violent civil disobedience to that of militant defiance. Thus the Black Power came into existence and dominated the political scene for the remainder of the 1960’s.

Key Performance Indicators

Key Performance Indicators Key Performance Indicators are a tool to measure performance. This may be the performance of an organisation or an individual. In the case of an individual’s performance, KPI’s consist of, â€Å"a list of characteristics associated with effective or superior performance in a particular job role† (smallPRINT Australia Pty Ltd, 2010, 20). KPI’s clearly specify to employees what they are required to accomplish and how success will be measured. KPI’s will vary according to the specific roles and responsibilities of a position and the goals and objectives of an organisation.They are generally long-term with few changes made over an extended period of time (Reh, 2013). When writing KPI’s a range of key factors or competences considered essential to job performance should be taken into account. They should clearly explain what is to be done and how it will be quantifiably measured. In this way, an employee has something sp ecific to aim for and is able to track progress and monitor performance (smallPRINT Australia Pty Ltd, 2010). KPI’s should be: S – specific and conciseM – measureable A – ambitious (achievable yet challenging) R – related to overall department and enterprise goals T – time framed T – trackable or easily monitored (Cole, 2010) KPI’s enable individuals to determine how well they are performing and identify areas in need of improvement. This fosters individual accountability for performance and results. Overall, use of KPI’s ensures alignment between employees’ work and the goals and objectives of an organisation (Performance Management and KPIs, 2013). Key Performance Indicators Key Performance Indicators Key Performance Indicators are a tool to measure performance. This may be the performance of an organisation or an individual. In the case of an individual’s performance, KPI’s consist of, â€Å"a list of characteristics associated with effective or superior performance in a particular job role† (smallPRINT Australia Pty Ltd, 2010, 20). KPI’s clearly specify to employees what they are required to accomplish and how success will be measured. KPI’s will vary according to the specific roles and responsibilities of a position and the goals and objectives of an organisation.They are generally long-term with few changes made over an extended period of time (Reh, 2013). When writing KPI’s a range of key factors or competences considered essential to job performance should be taken into account. They should clearly explain what is to be done and how it will be quantifiably measured. In this way, an employee has something sp ecific to aim for and is able to track progress and monitor performance (smallPRINT Australia Pty Ltd, 2010). KPI’s should be: S – specific and conciseM – measureable A – ambitious (achievable yet challenging) R – related to overall department and enterprise goals T – time framed T – trackable or easily monitored (Cole, 2010) KPI’s enable individuals to determine how well they are performing and identify areas in need of improvement. This fosters individual accountability for performance and results. Overall, use of KPI’s ensures alignment between employees’ work and the goals and objectives of an organisation (Performance Management and KPIs, 2013). Key Performance Indicators Key Performance Indicators Key Performance Indicators are a tool to measure performance. This may be the performance of an organisation or an individual. In the case of an individual’s performance, KPI’s consist of, â€Å"a list of characteristics associated with effective or superior performance in a particular job role† (smallPRINT Australia Pty Ltd, 2010, 20). KPI’s clearly specify to employees what they are required to accomplish and how success will be measured. KPI’s will vary according to the specific roles and responsibilities of a position and the goals and objectives of an organisation.They are generally long-term with few changes made over an extended period of time (Reh, 2013). When writing KPI’s a range of key factors or competences considered essential to job performance should be taken into account. They should clearly explain what is to be done and how it will be quantifiably measured. In this way, an employee has something sp ecific to aim for and is able to track progress and monitor performance (smallPRINT Australia Pty Ltd, 2010). KPI’s should be: S – specific and conciseM – measureable A – ambitious (achievable yet challenging) R – related to overall department and enterprise goals T – time framed T – trackable or easily monitored (Cole, 2010) KPI’s enable individuals to determine how well they are performing and identify areas in need of improvement. This fosters individual accountability for performance and results. Overall, use of KPI’s ensures alignment between employees’ work and the goals and objectives of an organisation (Performance Management and KPIs, 2013).

1. How Does Tim Blake Nelson Represent the Character of Hugo

Tim Blake Nelson’s film â€Å"O†, modernised the original Elizabethan play Othello into a 21st century American film to suite the values and society of the modern audiences. It becomes noticeable in the film that Hugo is always disconnected and shows his deceptiveness through manipulating Odin. Hugo’s family relationship highlights his jealousy for Odin as his own father, who is also the coach of the basketball team, devotes more time and shows only love for Odin rather than his own son.This is noticeable through the scene when Hugo is having dinner with his parents, the close ups on each one’s faces portrays the awkward atmosphere. The mother’s facial expression portrays the innocence and weak female, whilst the father appears more dominant and confident. The awkwardness between family members show that Hugo is living in a unnatural and unloving environment which causes him to have resentment against Odin for taking his fathers love away. This prov ides us a reason why Hugo might hate Odin so much.In contrast, Iago shows jealousy towards Othello, but he is not jealous because of his profession, it is just the fact that a dumber, black person is giving orders to him to do things. Shakespeare emphasis Iago’s hatred for Othello because his simply black and different. We only know that Iago is simply evil and deceptive from the beginning. But, Tim Blake Nelson interprets in a different way by giving us the clue of Hugo’s jealousy thus manipulating the audience to have some sympathy for the antagonist as well.Also throughout the film, Tim Blake Nelson purposely makes Hugo to be disconnected from others to separate him. This is illustrated in the scene when the basketball team is having a meeting in a room and Hugo is noticeably furthest away from his father and rest of the teammates, crouching near the door by himself. The use of long shot of Hugo represents his disconnection with others as it shows Hugo’s the nearby surroundings to exhibit that no one is sitting near him and thus suggesting that he is separated from others all the time.This is comparable with the original text and Iago’s disconnectedness with others. The use of soliloquy by Iago throughout the text shows the power of being aside. He purposely separates himself to talk about his deceptive plans to manipulate Othello and, it is apparent that Iago is the only one that has a soliloquy. So it is apparent that Tim Blake Nelson has interpreted the notion of disconnection and applied film techniques to reinforce it.

Vampire social fear 2 Essay Example | Topics and Well Written Essays - 1750 words

Vampire social fear 2 - Essay Example In earlier times, vampires have been portrayed in mostly negative light mostly showing demonic themes, but currently, vampire and their fear has gradually disintegrated to the extent that they have become part of the modern society and rather than being viewed as monsters, they now even now inspire trends. Everything from fashion to the entertainment industry portrays vampires as sexy, mysterious entities, who feature in movies like Twilight as abnormally romantic beings. Science has also adopted the myth of the vampire to describe living things that exhibit similar characteristics to those famed to be of vampires. As an illustration, ‘Vampire’ is derived from the biological term, vampirism, which refers to living things that feed on the life matter (that is: blood) of other living beings, for example, the Vampire Bat. According to vampire legends people who are considered to be evil in their life will turn to vampires in their after-life. These people include, but may n ot be limited to: outcasts, people who died as a result of suicide, criminals, and any other type of person that is considered to immensely evil in his acts. This paper will discuss how the society has ingrained the fear of vampires in its activities and how such fears are associated with the supernatural and superstition. Also considered is the effect of these fears on perception about ‘liminal states of existence’ (living on the margins). Since vampires are considered undead (because they are logically already dead yet still live), this paper will illustrate how vampires might be exposed to both advantage and disadvantages of the modern society due to advanced technology (Williams 15). Vampires in Today’s Society The legend of the vampire has gone through transformations that have changed the dark former image of evil, crime and demonism to one that is simply a source of mystery and fascination. Today’s society has dismissed the phenomena of ‘undea d’ beings that awake in the night to look for blood and in the process, turn the bitten humans into vampires. All the former reasons used to justify the existence of vampires have been shown to be untrue. Myths have been argued out by juxtaposing them with real life facts, thus emphasizing their fallacy. The vampire persona has been described by scientific medicine enabling us to understand why ‘weird’ people act as they do. Vampires have acquired a new dimension in today’s society: they fulfill our fantasies through literary fiction like works like Stephen King's Night Shift collection of short stories. In his book, King gives a chilling encounter of how people come face to face with normal people turned into vampires in the short story: One for the Road. King shows how a normal out-of-the-way town became a horror spot. The story ends with the implied warning that anyone should not make a stopover at a town where it is rumored vampires reside, because you will be turned into one yourself (King 416). Vampires have also been used by psychoanalysts to describe the nature of man’s psyche. Analysts use the paradigm of a vampire to illustrate how people react when they are faced with challenges that go beyond the levels of manageable reality. A vampire is used to symbolize the ultimate fear that one can face in his life. Vampires have enabled psychoanalysts to determine the psyche behind people who commit hideous acts like homicide that is accompanied by excessively

Why Did the Labour Party Win Power in 1945 and Lose It in 1951 Essay

Why Did the Labour Party Win Power in 1945 and Lose It in 1951 - Essay Example The Labour Party was formed by the agreement of several labour unions to come together to form a political party. Back then, trade unions were powerful organizations and had the solid following of their members in order to push for their interests in one common and solid voice. The Labour Party has had its shares of success and failures since it was first established. The last prime minister representing the Labour Party was Gordon Brown, who took over from Tony Blair, also from the Labour Party in 2007 (Lynch 25-65, 2008). However, one of the most successful victories for the Labour Party in the history of UK elections was in 1945, when the party won its biggest majority, led by Clement Attlee, who was deputy prime minister under the coalition government headed by Winston Churchill. Winston Churchill was the conservative party head, and Prime Minister of Britain, and he was the one who led Britain to victory in the second world war that ended in 1942. Under these circumstances, it w as expected that he would win another term as prime minister in the 1945 elections. However, this was not the case as was dictated by many factors. First, there was the intergenerational difference between the masses and the leaders in power. While the former was made of younger people, many of whom had served in the war, the latter was made up of a minority few of the older generation (Butler and Stokes 1-35, 1974). The older generation was outnumbered due to deaths, emigrations to other countries and resignations. In these circumstances, the masses felt that they were not well represented. The conservative party had a majority of this older generation, while the Labour Party’s leadership was made up of fairly younger people, whom the masses could identify with. This increased the Labour Party’s popularity leading to their landslide victory in 1945. Issues of class also had a hand in aiding the Labour Party win the 1945 elections. The post-second world war environment in Britain was such that majority of the people were trying to rebuild their lives by working in different places to make ends meet. Many of these people were labourers and had to work long hours in order to earn their living. The general feeling was that the then current government was not doing enough to expedite changes that could improve their lives (Heath, Jowell, and Curtice 12-58, 1985). Within this atmosphere, the Labour Party came up with a manifesto that promised to do all these and more for the people. Their campaigns were effective and the people decided to give them a chance, hence a majority voted for the Labour Party. Attlee is considered one of the Labour Party’s most significant figures, because he managed to steer England from more problems during the Second World War by stopping Churchill from carrying out some schemes considered wild and dangerous, both to the United Kingdom and its allies, as well as to its enemies. Attlee was prime minister of UK for 6 years, until 1951, when he lost in the general elections of 1951. However, in his time in office, Attlee affected a lot of changes in the social and economical environment in the UK. For instance, he nationalized many industries that had been privatized, making them out of reach for many regular citizens. These included the steel, electricity, gas, coal, wireless and cable services, aviation, and road and railway industries. Attlee was also the one responsible for nationalizing the Bank of England which still stands to date. Attlee introduced a national health scheme by the passing of the National

Diversity Management, a New Organizational Paradigm for Equality Essay - 2

Diversity Management, a New Organizational Paradigm for Equality Policy-Making - Essay Example The researcher states that the different diversity can be categorized into two, the social allied and the individual allied. In the social diversity, it is further subdivided into what is referred to as the six strands of diversity, which includes; ethnicity, disability, sexual orientation, gender, age, and religion. In the individual differences, they can be classified into the following castes; personality, lifestyle, appearance, work style and education. The equal opportunity tends to downplay the aspect of discrimination based on the diversity factor. It is hinged on the emphasis of equal treatment of the individuals regardless of their social groups. The equal opportunity aspect is anti-discrimination program intended to provide relative social justice in the process of individual selection. Most of the human resource managers in the organization today appreciates the need to embrace diversity in the human resource and they have realized that if taken positively, the diversity a spect can make an organization realize its goals in the most efficient and predictable way. The tolerance for counterparts in the workplace is highly encouraged and any discrimination unfairly advanced to anybody be it on a social or individual level is taken seriously sometimes to the legal redress. The realization of the dangers of discrimination based on diversity led to the consideration of what is referred to as Equal Opportunity. In the equal opportunity aspect, politics have gotten into it and there are several schools of thoughts, other arguing that it is like a basket of fruits -this it to mean that even though there are equal treatment and opportunity for all, individual differences can still be recognized and be used in their reference. The other school of thought is that equal opportunity is like a melting pot, it assumes that under equal opportunity there is no recognizable difference among those to be considered.

How can California become a more small business friendly state Essay

How can California become a more small business friendly state - Essay Example Whichever the reason, there is the need to enhance the attractiveness of California as a state, towards the small business enterprises. This paper therefore, examines the root causes of California’s low rank in small business friendliness, and the possible ways of enhancing the state’s attractiveness towards the small business enterprises. Fundamentally, the United States was once considered the hub of small businesses but this mantle appears to be shifting away due to the hostile environments of some states to small business people. Perhaps, this is due to lack of proper policies that would encourage many small businesses to thrive in certain states within the U.S. For instance, California has been on the business headlines for the wrong reasons, especially as far as attracting and retaining small businesses is concerned. In the year 2013, the small Business & Entrepreneurship Council (SBC) ranked all the fifty states in the U.S. according to their levels of business friendliness. The results of the survey were astonishing because, California persistently remained at the bottom despite concerted efforts to woo small entrepreneurs into the state. Definitely, it is important to fist examine the eligibility criteria for small businesses in the United States and how some states have enforced this policy to their advantage. Intrinsically, there are certain requirements that businesses seeking certification in the United States must meet. The first requirement is that all small businesses must be operated and owned independently without any interference whatsoever from the government or any other interest group. Of course, the fact that it is a small business only means that such an enterprise should not dominate over other enterprises in the build of interest. More specifically, any small business seeking certification in California must have its main offices situated in California. Of course, this is a requisite

Entrepreneurship and innovation Essay Example | Topics and Well Written Essays - 3000 words

Entrepreneurship and innovation - Essay Example Initially, innovation was a preserve of large organisations, which invested in improving their R&D capabilities. However, in the modern business environment, individuals are leaving the corporate world to start their own businesses. As a result, venturing into business as an individual requires an emphasis on innovation to gain advantage in a competitive business environment. On the same note, innovation for an entrepreneur requires the ability to generate new ideas that are unique in the marketplace (Crumpton, 2012). In addition, innovation requires entrepreneurs to prepare adequately for the unexpected changes in the business environment. Conversely, entrepreneurship has challenges and requires a well-thought plan by prospective entrepreneurs prior to venturing into a particular business (Crumpton, 2012). This paper examines the key elements of contemporary entrepreneurship and innovation as they apply to the development of individual characteristics associated with effective entre preneurs. In the modern business environment, entrepreneurship is a challenging venture for individuals who want to start a business with the aim of making profits. The business environment is competitive and entrepreneurs compete for the same market with large organisations that capitalise on economies of scales. In this regard, the individual characteristics of an entrepreneur are critical for survival in a competitive business environment. The modern business environment is dynamic because of technological advancement. In this sense, the development of effective entrepreneurs requires adaptation to such changes in order to remain competitive in the marketplace. Entrepreneurs often start small and as such, venturing into business has many risks compared to large organisations with sufficient start up capital (Johnson, 2001). Further, entrepreneur’s main challenge in setting up a business is the start-up capital and most entrepreneurs experience failures with their

Essay Article Example | Topics and Well Written Essays - 250 words

Essay - Article Example r states that the total amount of bribes was more than $24million and even the top level executives of the organization were aware about this ethical violation. These practices by the Wal-Mart are against the legal laws of its base nation. Wal-Mart had violated the legal rules that are stated within the Foreign Corrupt Practices Act. Under this act a local organization is not allowed to bribe officials in foreign markets. Due to this malpractice, the organization started an internal investigation and identified that during the period of 2005 the vice chairman of the organization involved in increasing the expense account of the organization and was making wrong entries in the gift cards account of the organization. Furthermore the article states that the internal investigations were not even clean and were rather conducted to clear the top officials instead of dealing with those who were involved in the unethical practice of bribing. The article even states that those individual who were held responsible for the practice were themselves investigating the case and due to this a clean investigation never took place. Barstow, D. (2012). At Wal-Mart in Mexico, a Bribe Inquiry Silenced. Nytimes.com. Retrieved 23 December 2014, from

Karl Marx Essay Example | Topics and Well Written Essays - 1250 words - 2

Karl Marx - Essay Example Though earlier works created by Marx seem to be advocating the scientific and technological development by taking it to be beneficial for the growth of human societies through his political ideology (156-7); nevertheless, his later works looks opposing the same partly because of the increase in exploitation of proletariat by bourgeoisie in the wake of industrial developments taking place in society (324). Somehow, instead of censuring the development, Marx aims to defy the evils the development had brought along with it. Since the political, social, economic, cultural and religious environment under which man is brought up and experiences the socialization process leaves an indelible imprints on his ideological thoughtfulness, the initial era cognitive development and thoughts keep on influencing his outlook and opinion on the one side, and regulating his actions and behavior on the other; the same is equally applied to the set of political and socioeconomic beliefs maintained by thi s distinguished philosopher and Father of Socialism i.e. Karl Marx (1817-1883). Born in the culturally divided Prussian state of Europe, Marx personally noticed the existence of the state of conflict between the social classes, which helped the young philosopher to examine the prevailing circumstances within the historical background of human societies. Instead of adopting the notion that the development of human societies was an outcome of the growth of the rule of law or man’s cognitive development, Marx declares it actually the result of material conditions of life (3). The improvement of material conditions of life, according to Marx, simply refers to the development of means of production actually, which play decisive role in enhancing the political and economic conditions as well as intellectual growth of the individuals and societies, which he has also described in his letter to Kreuznach (12). In addition to this, the latest modes of productions, Marx elucidates, not only increase the productivity to an imperative extent, but also pave the way towards the exploration of further avenues of productivity in the wake of the advent of technological advancements (153). Consequently, Marx’s initial years political ideology appears to be providing an unconditional support to the advent of industrial growth taking place within his social surroundings. Somehow, this great German thinker has aptly viewed the rapid flow of industrialization to be detrimental for the peace and stability of society in his later work(s). The claim was actually the outcome of the disadvantages the industrialization had introduced in society by allowing the domination of the investors as the owner of all production units in the Marx’s contemporary European societies. Since the proletariat used to work from dawn to dusk in the production activities of the industrial units, and hence maintained major share in income and profit generation, they certainly deserved the same proportion of share in profit volume (341). However, the lion’s share went to the producer/owner of the industry, according to Marx, without offering any benefits necessary for improving the condition of the workers altogether (376). Such a perturbed state of affairs not only invites disappointment of the workers, but also sense of alienation started haunting the minds of the workers,

Endocrine System Essay Example | Topics and Well Written Essays - 2000 words

Endocrine System - Essay Example The control and coordination of all bodily processes is done by the nervous system in tandem with the endocrine system. The two systems are so closely associated that they are collectively called the neuroendocrine system. Neural control centers in the hypothalamus of the brain control the endocrine system. The nervous system uses electrical impulses to exercise control over the body, while the endocrine system uses chemical messengers called hormones to communicate and link between the nervous system and bodily functions. The major functions of the endocrine system are response to stress and injury, energy metabolism, water and electrolyte balance, reproduction, birth and lactation. The endocrine system is concerned with continuous, long-term effects, which are slow and widespread. The three major components of the endocrine system are the endocrine glands, the hormones and the receptors in the target cells. (Adam 2001). Glands are aggregations of epithelial cells embedded within connective tissue and surrounded by rich vascular networks. The two major categories of glands are exocrine and endocrine. Those glands which excrete substances for elimination are called exocrine glands (derived from the Greek ‘exo’ for outside and ‘krine’ for secrete). These glands have ducts or tubes which carry their secretions to the surface of the skin or into body cavities. Other glands which secrete substances for further use by the body are called endocrine glands (‘endo’ for inside). Endocrine glands are ductless glands which release their secretions directly into the surrounding tissue and blood. The endocrine glands are not physically connected but are distributed throughout the body. Some of them also have non-endocrine functions (Eg. The pancreas also secrete digestive enzymes) and are called mixed glands. The main endocrine glands are the pituitary, the pineal, the thyro id, the parathyroid, the adrenal, the

Discuss Friel’s presentation Essay Example for Free

Discuss Friel’s presentation Essay In the time ‘Dancing at Lughnasa’ was set Gerry and Chris’s relationship would have been extremely unorthodox and would have circulated a lot of town gossip. Having a child out of wedlock was extremely shocking and making the decision to then keep Michael even more so. In 1936 women had very few rights and with the shock of Michael being born only the towns respect for their brother, a missionary, kept them from being societal lepers. Friel presents the relationship between Gerry and Chris by using stage directions to show the true feelings between them and how their relationship is sustained. Having Gerry and Chris talking in the garden while the four other sisters are inside listening intently shows how little privacy the two have in their relationship. When Gerry first arrives Chris appears extremely cold and offhand in front of him using one word answers ‘Chris: Hello, Gerry†¦ yes†¦yes. ’ All of this gives the impression that she has very little time for him and doesn’t particularly care about him. However Friel’s staging shows the audience that she really does care because we see her reaction before Gerry comes on stage. Friel portrays her as standing stock still in shock then, when coming to her senses, rushing around panicking, ‘adroitly adjusts her hair and clothes. ’ It is the panic before the extract that shows her much Chris truly does care about Gerry and also about how little the sisters have in their lives due to the their scramble to make themselves presentable. This highlights how Gerry is a key romantic figure in the play because even though all the while the sisters are saying ‘Kate: He won’t stay the night here’ and ‘Rose: I hate him!’ they still all end up crowding around the window to listen in and watch, suggesting that though disapproving they still half wish to be in Chris’s shoes. The social constraints of the situation lead them to wanting Gerry out of the families lives, but still the desire is there through the constant comments. These comments are key to the suggestion of an invasion of privacy, ‘Maggie: you should see the way she’s looking at him†¦Kate: they’re not still talking are they? ’ Friel is trying to show how hard it must be for Gerry and Chris to live in such an enclosed area where everyone knows everyone’s business, thus exploring a theme of romance, or lack of romance. This is continued throughout the extract, the fact that Gerry never visits ‘Chris: 13 months’ making the relationship seem very one sided Chris remembering the last visit to the day while Gerry can’t remember the month. Gerry proposes to Chris at the very end of the extract and this gives a sign that maybe he does care about her. Even though Chris turns him down there is still the slight remembrance of this moment throughout the rest of the play, leading to the audiences opinion that maybe Gerry does truly care for Chris despite leaving her alone with child. However through Michael’s narrative closer to the end of the play in the second act we find out that Gerry already had ‘a wife and three grown children’, Friel choosing to leave this revelation till the end to produce a far more dramatic climax to their relationship. It is then that the audience realises that Gerry never intended to marry Chris and only offered in the knowledge that she would refuse. This all gives the impression that there is never any real closeness or intimacy for the two of them and the whole summer of happiness before, ‘suddenly he takes her in his arms and dance. ’ was a lie. A large influence on Friel when writing ‘Dancing at Lughnasa’ was the changing role of women in society. Thatcher had just been Prime Minister and women’s rights were becoming much more accepted in the 1990’s, perhaps why Friel chose to make this such a large part of the play. Set in 1936 the Mundy sisters would not have been at all accepted by society with Chris having Michael out of wedlock and then deciding to keep him. Changing attitudes within society would have influenced Friel’s interpretation of Chris and Gerry’s relationship. Friel depicted this family as an example of what is yet to come, the sisters supported Chris throughout and after her pregnancy even though it went against societies beliefs, thus inflicting Chris’s embarrassment upon themselves as well yet still sticking together as a family. Friel emphasizes that women should have the right to do as they please through the disruption of outside influences. At the beginning of the play the sisters are happy in their little bubble making jokes about the outside world ‘Maggie: steady on girl, today its lipstick; tomorrow it’s the gin bottle’ although never participating in it. It’s when they begin to allow others into their circle that things begin to go down hill for them. Before Gerry’s arrival they were all dancing and laughing but his arrival marked a change for them all, Friel perhaps suggesting that women don’t need the influences of men and all they bring with them is destruction. Danny Bradley and Rose are another example of this, the death of Rose’s defenceless white rooster is symbolic of mans predatory nature and the violence of this act implies violence between Rose and Bradley. Therefore Friel is portraying women as stronger without the male interference, Chris and Gerry’s relationship is used to highlight this as it is obvious to the audience that Chris would have been better off without Gerry in the first place but it is this continued procrastinating relationship that truly destroys her. The audience views Chris and Gerry’s relationship with trepidation throughout the play due to Friel’s depiction of him as a stereotypical womaniser. Kate calls him a ‘Loafer! Wastrel! ’ but conveniently neglects to mention the obvious charisma he has. In a short few minutes of conversation he has turned Chris from cold and unwelcoming ‘Chris: Thirteen months. ’ To one who is warm and laughing and allows Gerry to ‘dance her lightly, elegantly across the garden. ’ The audience views this exchange with surprise having heard only very negative things about Gerry from the sisters; the easy acceptance from Chris confuses them. The audience’s mistrust of Gerry’s character increases after the small discussion of Agnes between the two. Having already seen Agnes’s rigid, almost forced disinterest in Gerry, and then to have Gerry asking specifically after her Friel creates a slight unease for the audience, suggesting that something may have between the two of them. This leads to the audience beginning to see the cracks in the family’s foundations with Gerry seemingly at the centre of this. Friel enforces this idea of him being a womaniser later in act 2 when he begins to flirt with Agnes ‘Gerry: Dance with me Agnes.’ and then kisses her forehead, all of this watched by Chris. The audience begins to really mistrust Gerry at this point as it is obvious that he is the cause of conflict between the family they have come to love. The audience is seeing men in a bad light which relates to the feelings at the time it was being performed when the term ‘glass ceiling’ was coming into existence, women in the workplace being oppressed by men and now, in the play, them to being oppressed in relationships. There is the feeling that men can get away with any sort of misdemeanour by just walking away, leaving, whereas women i.  e. Chris, are always left with the result – a baby. Gerry’s carrying on represents this stereotypical male so that when the audience discovers that Gerry in fact has ‘a wife and three grown children’ it comes as no surprise. In conclusion, Friel presents Gerry and Chris’s relationship as something parallel to that of a pre 1990’s relationship. He wants to suggest to the audience that women no need longer depend on men by showing how much better off the Mundy sisters were before the arrival of Gerry and the conflict he brought within the family. Although the influences on Friel were all about the empowerment of women, he presents Gerry and Chris’s relationship with Gerry as the dominant figure, putting the play in the context of its setting and to show how the male dominance was a cause of the family breaking down. Through his presentation of the relationship he is evoking the idea that there are more possibilities available to an empowered women rather than a dominated one.

Implementation At Indo Rama Synthetics Information Technology Essay

Implementation At Indo Rama Synthetics Information Technology Essay Before the year 2000, at INDO RAMA SYNTHETICS LTD., individual department worked independently to achieve its predefined corporate objectives. Every department used different tools and software. For example, the production department used MIMS software, accounts department used FoxPro and KICKS for its functionalities, while marketing department used tools which were not robust enough to support overall marketing functions. Lots of paper work in Human resource management was mind boggling and time consuming. This lacked inter-departmental coordination and hampered information sharing. For example, a department found it difficult to know about the stock kept by another department even in times of urgency due to lack of information. Inventory management always plays an important role in manufacturing industry, Indo Rama wanted to handle it more effectively. All these were the matters of concern for a company aspiring to be the best in its business globally. There was a need of cross-fu nctional and business process integration. So that company could react to changes in the market and economy in the most effective way. To overcome such problems, Indo Rama decided to go for Enterprise Resource Planning (ERP). The company decided to implement ERP from SAP (System Application Product). Indo Rama has been on SAP ERP platform since 2000, one of the earlier companies in India to migrate to the SAP platform. Also, recognizing core competence principles, the company outsourced its IT functions to ACCENTURE TECHNOLOGIES LTD., a global outsourcing firm, in July 2001. Accenture provides IT infrastructure management for all company locations, all legacy systems and ERP. All locations are connected on Wide Area Network (WAN) to the central server located at Butibori, Nagpur. INDO RAMA SYNTHETICS LTD. has implemented four major modules in SAP ERP: Sales Distribution (SD) Finance Costing (FICO) Material Management (MM) Plant Maintenance (PM) All major sites have been fire-walled; all locations have anti-spam and anti-virus software installed. The ERP and the internet have clearly defined password, tables of authorities and levels of access. Indo Rama Synthetics has also launched an intranet facility, Antarnaad, where internal policies, notices and other relevant organizational information are stored. Other application software that are in operation at Indo Rama include the Leave Management System, EMIS (where management reports for various levels are generated) and an auction site for vendor management. For its communications backbone, Indo Rama uses a Virtual Private Network (VPN), through which all locations are linked. The company has adopted Outlook Express for mail communications with a Linux-based back-end. During 2007-08, the IT team at Indo Rama undertook several projects. The key ones are detailed below. IRSL IRPL merger project Indo Rama Synthetics Ltd. has merged Indo Rama Petrochemicals Ltd into itself. The necessary changes needed to integrate the two entities in the ERP platform have been completed. Data Center The company built a new state of the art data centre at Butibori, Nagpur. All servers, the WAN and other network equipment are housed in this data center. The data center has been protected against unauthorized access and potential mishaps. Biometric security systems ensure that only authorized person can enter and access the data servers. Sophisticated systems have been installed for fire detection and suppression, water leakage, rodent damage and variations in ambient temperature and environment. Data backup of the SAP system is taken on tapes attached to SAP servers. One copy of the tapes is stored in a fireproof safe at data center and another at a location away from the factory. Every month, a set of tapes are also sent to the New Delhi office for safe storage. Packing System The legacy packing and recording system, which records the carton / box information and prints the labels, was on a FoxBASE database management system. This application has been converted onto an Oracle platform with enhanced features and functionality. Attendance Tracking System An attendance tracking system is installed at each department, which read the finger print responses of the employees every time they enter or leave the premises. It reduces the paper work and man power required to track the attendance. Significance of the study A Study was carried out keeping the functional working of IT department in view and its integration with other departments. Working and spending time with major departments helped us in drafting this report in the context of over all company objectives and strategies that necessitate a holistic approach cutting across various functional areas Marketing, Human Resource, Operations, Finance and Business environment. By implementing SAP ERP modules, manufacturing companies can attain Cross-Functional and Business Process integration required for information and data sharing across the organization. These functionalities save resource, cost and valuable time enabling the company to react fast enough to changes in market, competition and economy. Introduction Company Profile The journey of Indo Rama group began with the establishment of Ashok Textiles Limited, Nepal in year 1969. Indo Rama Synthetics ( I ) Ltd. as a cherished dream of Mr. O. P. Lohia (Chief Managing Director, IRSL) came into inception at Pithampura, Indore in year 1989. Indo Rama group have its subsidiaries in Indonesia, Srilanka, Malaysia, Nepal and India. ISO9001, 9002 certified Indo Rama, is among the leading producers of polyester with its products namely Poly Staple Fiber, Partially Oriented Yarn, Draw Textured Yarn, Fully Drawn Yarn and Polyester Chips are exported to Germany, Portugal, Greece, Turkey and Italy. Company believes in product technological advancements and is under technical collaboration with USA based DuPont and Japan based Toyobo. It uses most sophisticated machines from a German manufacturer Barmag and USA based Chemetex Intl. Indo Rama is highly committed to environmental regulations and best practices. Its priorities include minimizing waste, recycling, reusing effluents, controlling emissions, and plantation. The company invests significantly to reduce workplace accidents and ensure safety. Housing colonies, schools and health centers are built by the company as a part of corporate social responsibility. Objectives of the study To understand IT infrastructure management and study SAP ERP modules Material Management, Sales and Distribution, Order Processing, Financial Management, Plant Maintenance at Indo Rama Synthetics Ltd. Study shall help Indo Rama by providing the preliminary work, steps and evaluation required to go ahead in integrating the existing and proposed initiatives, through IT infrastructure management and SAP ERP modules. Study shall help in understanding the importance of Cross-Functional and Business Process integration by adopting IT tools and functionalities, so that manufacturing companies can react fast enough to changes in the market and economy. Brief description of the concepts ERP: An overview In the manufacturing industry, MRP (Material Requirement Planning) became the fundamental concept of production management and control in the mid 1970s. At this stage BOM (Bill of Materials), which is purchase order management that utilizes parts list management and parts development, was in the mainstream. And this concept (MRP) unfolded from order inventory management of materials to plant and personnel planning and distribution planning, which in turn became MRP-II (Manufacturing Resource Planning). This incorporated production management, financial accounting, human resource management, sales and distribution management functions and management accounting functions. It came to globally cover all areas of enterprise mainstay business and eventually came to be called ERP. Enterprise Resource Planning covers the techniques and concept employed for the integrated management of business as a whole, from the viewpoint of the effective use of management resources, to improve the efficiency of an enterprise. ERP packages are integrated software packages that support sales management, production management, accounting and financial affairs. ERP System Manufacturing Inventory Management Sales and Distribution Finance Human Resource Logistics Management Operations Quality Management ERP Implementation: Its relevance The basic idea of ERP is to assimilate companys data at some central location or repository where it can be checked, matched, and shared across the organization. This data is then used for resource planning within the organization in conjunction with the decision systems. Here, INDO RAMA SYNTHETICS aimed at eliminating wasteful duplication of data with the help of ERP. There are various techniques to improve production and efficiency across an organization such as Lean Manufacturing, Six Sigma Quality, Employee Involvement, Factory Automation, etc. These are excellent tools with enormous capabilities to support the business. But one can not achieve the full potential of business with these tools and technique unless they are backed by proper IT strategy, which helps in effective forecasting, planning, and scheduling process. ERP implementation is derived from factors such as the cost benefit analysis, decision making through pros and cons, defining performance goals, data integrity issues and solutions, defining operational environment and software selection. Business planning, strategy development Budgeting and forecasting Production plan and programme Material requirement Work load calculation and resource planning Monitoring operations and overall execution Performance measurement, learning and feedback Figure 1: ERP-related process in manufacturing industries. Mapping IT strategic initiative to ERP A few essential steps should be taken while deploying ERP in business process: Visualization: Visualization of need for ERP and impact on production and organization. Strategy formulation: Formulation of a strategy for ERP implementation and the need for the organization to respond to the changes. Planning of resources: Planning the resources and the overall business. Structuring and prioritization: The structuring of the organization and objectives along with prioritization of business initiatives needs to be outlined in detail before embarking on ERP. Transition: The organization ought to be readied for its transition to ERP paradigm. Deployment: Deployment of the system and new technologies. It also includes deployment of new tools. A proper ERP system selection and implementation helps the management to a large extent. There are various phases in the lifecycle of ERP; the major parts of which are planning, implementation and operation phases. IT enables communication between various parts of ERP and establishes an integrated ERP system. Understand the product requirement Solution planning Design phase SLA presentation and acceptance Implementation, testing Delivery Operation Plan Implement Operate Figure 2: ERP project life cycle implementation Supply Chain Management Supply chain management (SCM) refers to the coordination of activities involved in making and moving a product. SCM encompasses planning and management of all the activities involved in sourcing, procurement, conversion, and logistics management. Importantly, it also includes coordination and collaboration with the extended organizations and channel partners, who can be suppliers, intermediaries, third party service providers, and customers. SCM integrates and act as a balancing agent between supply and demand within and across companies. SCM brings value to business in terms of innovation, service, cost, and quality. Innovation: It brings value on table through unique technology or new conceptual products. Innovation gives an organization a competitive edge over other competitors. SCM helps in this process by allowing/producing optimal volume (raw material or products) and also by increasing efficiency, thereby ultimately reducing the time to market. Cost: An efficient operation with better resource management reduces the overall cost. Service: Better service can always attract customers. It is definitely a competitive advantage and SCM fundamentally contributes to it by its very nature. Quality: The quality strategy dictates production of the best-in-the-class products. SCM can also contribute to it through quality control and excellence in production. SCM, ERP and IT Infrastructure are inter-related. ERP begins with the Material Requirement Planning as depicted in following figure. Using intranets and extranets, all members of the supply chain can instantly communicate with each other, using up-to-date information to adjust purchasing, logistics, manufacturing, packaging, and schedules. A standard set of tools that are used by companies all over the world to coordinate global supply chains that include participants from many countries. Following figure explains intranet and extranet for SCM. Figure 3: Intranets and Extranets for Supply Chain Management Intranets integrate information from isolated business processes within the firm to help manage its internal supply chain. Access to these private intranets can also be extended to authorized suppliers, distributors, logistics services, and, sometimes, to retail customers to improve coordination of external supply chain processes. Inventory and Purchasing Management system MRP (Material Requirement Planning) ERP (Enterprise Resource Planning) ERP and SCM within the organization ERP and SCM across organizations Figure 4: Evolution of ERP and SCM The ERP functions from the perspective of supply chain optimization are shown in following flowchart. Overall process optimization Expense optimization Revenue and Profit optimization Logistics optimization Knowledge optimization Figure 5: ERP optimization at various stages of supply chain The business value of supply chain management systems includes: Streamlined supply chain and accurate information. Reduced supply chain costs. Increased sales through accurate product availability. IT plays a very important role in developing various functionalities and building an integrated system. Following figure highlights IT components in ERP, IT infrastructure and resources in SCM. The SCM planning is the input for ERP. Operating system Data warehouse Retail Link Data, account, analysis Forecast Inventory plan ERP SCM Manufacturing planning Feedback S E R V E R S Intelligent Systems Internet Figure 6: ERP, IT Infrastructure and resources in SCM Customer Relationship Management Customers can be seen as an enterprises most valuable asset, and customer relationship management enable large firms like Indo Rama Synthetics to understand and work with their customers. CRM can also be called a business strategy to select and manage the most valuable customer relationships. It supports effective marketing, sales and service processes. CRM is the process that manages the interaction between company and its customers. With the advent of sophisticated relation databases and data-mining techniques, CRM has enabled Indo Rama to specifically target customers to determine what products, services and values they want. CRM necessitates the alignment of initiatives such as e-business, sales force effectiveness, customer service, customer relationship planning, enterprise resource planning, and supply chain management with customer-accepted value propositions. But to enable CRM to meet the business objectives, it should be backed by IT strategies. The most telling benefit of IT-powered CRM is Return on Investment (ROI). The ROI from CRM typically comes in two forms. The first is cost reductions from increasing the efficiency. For example, when customer data helps an inside sales team maintain productivity levels with fewer resources, cost reductions do result. When the sales agents in the field spend less time manually entering data into slow legacy systems, companies do save time and money. CRM systems capture and integrate customer data from all over the organization, consolidating the data, analyzing the data, and then distributing the results to various systems and customer touch points across the enterprise. A touch point (also known as a contact point) is a method of interaction with the customer, such as telephone, e-mail, customer service desk, conventional mail, Web site, or retail store. CRM systems provide a single enterprise view of the customer and provide customers with a single view of the company regardless of the touch point the customer uses. Figure 7: Customer Relationship Management CRM systems examine customers from a multifaceted perspective. These systems use a set of integrated applications to address all aspects of the customer relationship, including customer service, sales, and marketing. Good CRM systems provide data and analytical tools for determining the financial lifetime value of a customer and customer loyalty and for identifying profitable customers and their needs. Commercial customer relationship management (CRM) software packages range from niche tools that perform limited functions, such as personalizing Web sites for specific customers, to large-scale enterprise applications. The more comprehensive CRM packages contain modules for: Partner relationship management (PRM): PRM software uses many of the same data, tools, and systems as customer relationship management to enhance collaboration between a company and its selling partners. It provides a company and its selling partners with the ability to trade information and distribute leads and data about customers, integrating lead generation, pricing, promotions, order configurations and availability. Employee relationship management (ERM). ERM software deals with employee issues that are closely related to CRM, such as setting objectives, employee performance management, performance-based compensation, and employee training. CRM typically provide software or tools for: Sales force automation (SFA): SFA modules help sales staff increase their productivity by focusing sales efforts on the most profitable customers. They provide sales prospect and contact information, product information, product configuration capabilities, and sales quote generation capabilities. Customer service: Customer service modules provide information and tools to make call centers, help desks, and customer support staff more efficient. They have capabilities for assigning and managing customer service requests and may include Web-based self-service capabilities. Marketing: Marketing modules support direct-marketing campaigns with capabilities for capturing prospect and customer data, qualifying leads, and scheduling and tracking campaign mailings. They include tools for analyzing marketing and customer data-identifying profitable and unprofitable customers, designing products and services to satisfy specific customer needs and interests, and identifying opportunities for cross-selling, up-selling, and bundling. Cross-selling is the marketing of complementary products to customers. Up-selling is the marketing of higher-value products or services to new or existing customers. Bundling is cross-selling in which a combination of products is sold as a bundle at a price lower than the total cost of the individual products. Figure 8: How CRM supports Marketing Customer relationship management software provides a single point for users to manage and evaluate marketing campaigns across multiple channels, including e-mail, direct mail, telephone, the Web, and wireless messages. The major CRM products support business processes in sales, service, and marketing, integrating customer information from many different sources. Following figure includes supports for both the operational and analytical aspects of CRM. Figure 9: CRM Capabilities CRM software can also be used to increase customer loyalty through customer service by identifying valued customers and providing them with special services or offers. Following process map shows how a best practice for promoting customer loyalty through customer service would be modeled by customer relationship management. The CRM software helps firms identify high-value customers for preferential treatment. Figure 10: Customer Loyalty Management process map Thus, the business value of CRM systems which benefits companies includes: Increased customer satisfaction Reduced direct-marketing costs More effective marketing Lower costs for customer acquisition and retention Increased sales revenues through identifying profitable customers Reduced churn rate: The churn rate measures the number of customers who stop using or purchasing products or services from a company and is an important indicator of the growth or decline of a firms customer base. Order Processing As soon as the clerk enters the order into the system, system checks the inventory records and finds out whether the items are available or not. If the item are available, procedures are triggered automatically that will inform the people in the sales and distribution department and the finance department. The information will contain the details of the items to be shipped, the most economic route to the customer and so on. Also, the system will trigger procedures in the financial module so that the invoices are sent to the customer. The information is transferred Electronic Data Transfer (EDT) and the payments are received electronically through Electronic Funds Transfer (EFT). If the items are not available, then the production-planning module makes a production schedule, which is made available to the production, materials management and plant maintenance modules so that everybody is prepared to start production as per the production schedule. The material requirement planning is done and any item that is not in stock is ordered. If the supplier is connected to the company, the ordering and the associated processes happen electronically. The plant maintenance gets the list of machines required and ensures that all of them are available. Thus, the production of the item goes on without any hitches. An order entered into the ERP system by the order entry clerk triggers a whole lot of procedures and automatically performs a host of functions. All these processes take only a few minutes to complete. ERP in Order Processing After the order is received, within a very short period of time the goods are on their way to the customer. If the goods are not readily available, the customer is informed about it and is given the delivery schedule. Other than the order entry clerk and the people in the distribution, production and maintenance departments, all the other tasks are done by the system and that too automatically. In a non-ERP environment, these tasks could take days or even weeks to complete. Since the ERP system stores all the data in a central database and since the database is updated by all the modules on a real-time basis, the information available in the database is up-to-the minute. This integration of the different business functions and the automation of the business processes and the availability of information is what make the ERP systems capable of producing dramatic improvements in productivity and profitability. Following flowchart explains the order process: In stock? Finished Goods Inventory No Order Production Planning Material Management Production Plant Maintenance Sales Distribution Finance Invoice/Bill Yes Figure 11: Order Processing in an ERP System Finance and Costing The financial application components of the ERP solutions work hand-in-hand to improve the bottom line and the financial goals of organizations. Financial functionalities are integrated across all business areas and all geographic areas. This integration includes all other modules, from material management to human resources to logistics. Because the ERP system automatically links related areas, it eliminates the need to repeat procedures. Data is entered only once. Within the ERP system, all areas work in concert, creating a new level of efficiency in handling financial data. The financial modules of most ERP systems provide financial functionalities and analysis support to thousands of business in many countries across the globe. These ERP systems include not only financial application components, but also Human Resources, Logistics, Business Workflow and links to the internet. Financial modules of most ERP systems will have the following subsystems: Financial Accounting: General ledger, Accounts Receivable/Payable, Special Ledgers, Fixed Asset Accounting, Legal Consolidation. Investment Management: Investment Planning/ Budgeting/ Controlling, Depreciation Forecast/ Simulation/ Calculation. Controlling: Overhead Cost Controlling, Activity-Based Costing, Product Cost Accounting, Profitability Analysis. Treasury: Cash Management, Market Risk Management, Funds Management. Enterprise Controlling: Executive Information System, Business Planning and Budgeting, Profit Center Accounting. Purchasing (Quantity, Value) Sales (Order, Bill) Vendor (Payable) Customer (Receivable) Fixed Assets Employees (Salary, Wages) GENERAL LEDGER Figure 12: General Ledger in ERP Financial Module. Material Management The Material Management module of ERP optimizes all purchasing processes with workflow-driven processing functions, enables automated supplier evaluation, lowers procurement and warehousing costs with accurate inventory and warehouse management and integrates invoice verification. The main modules of Material Management module are: Pre-purchasing Activities: This system supports the complete cycle of bid invitation, award of contract and acceptance of services. The pre-purchasing activities include maintaining a service master database, in which the descriptions of all services that are to be procured can be stored. Requirement Calculation Requisition for Quotations Quotation Evaluation Vendor Selection Vendor Ratings Contracts Figure 13: The Pre-purchasing activities module Purchasing: Purchasing system performs tasks like procurement of materials and services, determination of possible sources of supply for a requirement identified by materials planning and control system or arising directly within a user department, monitoring of deliveries and payments to vendors and so on. Vendor Evaluation: Vendor evaluation component has been completely integrated into the Material Management module. Information such as delivery dates, prices and quantities can be taken from purchase orders. Vendor evaluation also uses data from Quality Management, such as the results of incoming inspections or quality audits. It also access basic data in Material Management, such as goods receipt data from Inventory Management. The Vendor Evaluation system supports the optimization of the procurement processes in the case of both materials and services. It provides accurate information on prices, terms of payment and delivery. By evaluating vendors, company can improve competitiveness. Inventory Management: Inventory Management system allows company to manage its stocks on a quantity and value basis, plan enter and check any goods movements and carry out physical stocks reflect all transactions resulting in a change in stock and thus, in updated inventory levels. The user can easily obtain an overview of the current stocks of any given material. For each material, not only are the stocks in warehouse shown, but also the stocks ordered but not yet delivered, reserved for production or for a customer, and the stocks in quality inspection can be monitored. The stocks are managed not only on a quantity basis but also by value ­Ã‚ ­Ã‚ ­Ã‚ ­-a prerequisite for cost accounting. With every goods movement, the following values are updated: Stock value for inventory management Account assignment for cost accounting Invoice Verification and Material Inspection: The invoice verification component provides the link between Material Management module and the Financial Accounting, controlling and Asset Accounting components. Invoice verification in Materials Management serves the following purposes: It completes the materials procurement process-which starts with the purchase requisition, continues with the purchasing and goods receipt and ends with the invoice receipt. It allows invoices that do not originate in materials procurement (for example, services, expenses, course costs, etc) to be processed. It allows credit memos to be processed, either as invoice cancellations or discounts. Sales and Distribution A Sales and Distribution module will contain the following subsystems: Master Data Management: Every company will have products, customers, and will require raw materials and will have suppliers. The task of the Master Data management module is to keep information about all these entities, so that these can be made available to the decision-makers and also for the automatic generation of reports, contracts, invoices and so on. Order Management: This module includes Sales Order Management and Purchase Order Management and supports the entire sales and purchase processes. Warehouse Management: Components of a good Warehouse Management application include following: Inventory Planning: It comprises all planned inventory movements, which enable the accurate forecasting of trends and the consequent adjustment of reordering points, safety stock, lead-times for orders and service levels. Inventory planning also allows the commitment of inventory to a specific customer order-so that customer receives the right order in the right quantity at the right time. Inventory Handling: Allows for monitoring of all warehouse order scenarios such as receipt, issue and transfer of inventory. To ensure fast communication with suppliers and customers, advanced shipping notifications can be received or sent by means of Electronic Data Interchange (EDI),

Virginia A. Henderson: A Celebrated Nursing Leader

Virginia A. Henderson: A Celebrated Nursing Leader Biography Virginia Avernal Henderson was born in Kansas City Missouri on November 30, 1897. She was the fifth of eight children born to Daniel B and Lucy Minor Henderson (McBride, 1996). She was named after her mothers home state of Virginia and was later educated there at a boys school run by her grandfather (Thomas). Henderson furthered her education at the U. S. Army School of Nursing in Washington D. C. and graduated in 1921. She attended the Teachers College at Columbia University where she earned her Bachelor of Science degree and her Master of Science Degree in 1932 and 1934 respectively. She taught there from 1934 until 1948 and in 1953 went to work at Yale School of Nursing (McBride, 1996). During World War I, Miss Henderson, which she preferred to be called, took a temporary job caring for the wounded. After that she worked as a public health nurse in Washington D. C. and New York City. The experienced she received in the 1920s inspired her to work as a nurse; a career she initially thought she would only stay in for a few years. It was here where she abandoned her aspirations to be an interior designer and focused on nursing as her new career (McBride, 1996). It was her work as an educator and a researcher at the Teachers College of Columbia University and Yale School of Nursing that Henderson is most known for (Thomas, 1996). The naming of the Sigma Theta Tau International University after Henderson made her the most famous nurse of the 20th century. On March 19, 1996, at the age of 96, after having chocolate cake and saying her good-byes to family and friends she quietly passed away (McBride, 1996). Leadership Style Henderson was an elegant lady who was a gracious hostess, had a great sense of humor, and was full of wisdom (McBride, 1996). She taught health professionals that they should work together in a harmonious team towards a common goal for the patients and families they served (Henderson, 2000, p. 96K). Effective nurse leaders are those who engage others to work together effectively in pursuit of a shared goal (Whitehead, Weiss Tappen, 2010, p. 4). She has shown that over and over in her role as a nurse leader. The style of leadership that she has demonstrated is considered democratic. A democratic leadership is characterized by guidance rather than control by the leader (Whitehead, et al., 2010, p. 6). Henderson possessed the leadership trait management of attention; these leaders were able to communicate a sense of goal or direction to attract followers (Whitehead, et al., 2010, p. 5). She claimed that excellence in nursing is dependent upon what each individual brings to it, and that it can be measured by the quality of the individuals personal life, by contribution as a member of a community, and by the professional services he or she offers to society. Excellence, to Henderson, suggests the well-rounded or complete person (Henderson, 2000, p. 96K). She defined the function of a nurse as doing things for patients that were not physically able to or had the required knowledge. She stated that nurses should help the patient either become healthy or die peacefully. She also taught nurses should help their patients become independent and, able to perform relevant activities for themselves as quickly as possible. She stressed the nurses duty is to the patient rather than to the doctor (Thomas, 1996). Henderson taught that no member of the team should make such high demands on another that they could not do their job properly. She also said that no member of the team should be diverted from their duties by non-medical activities such as cleaning, clerking and filing (Henderson, 1964, p. 63). Communication and Crusades Virginia Hendersons greatest achievement was a nineteen year research project which concluded with her publication of the five volume Nursing Research: Survey and Assessment, co-written with Leo Simmons and published in 1964. During this time she gathered, reviewed, catalogued, classified and cross-referenced every known piece of research on nursing published in English (Thomas, 1996). She felt proud to play a part in steering the electronic networking system of information, which was developed to provide nurses with current, jargon-free information wherever they were based. Henderson stated no profession, occupation or industry in this age can evaluate adequately or improve its practice without research. Her strong advocacy for nursing brings forth a challenge to all of us to identify new needs beyond the 14 she enumerated. Hendersons believe that research in nursing is essential for nursing practice in the age of technological advancements (Thomas, 1996). She knew that people are motivated by compassion to help others and she encouraged others to put that first. She stated that the nurse who complements the dependant, sick or well- by supplying him with strength, knowledge, or will he needs for wholeness must be judged excellent (Henderson, 2000, p. 96). Henderson was admired by a lot of her peers as well as other educational theorists. Edward Hallorans recently edited A Virginia Henderson Reader (1995) and stated it is the best source available today for a compilation of Miss Hendersons own thinking. When you glance through that volume, you are struck with the currency of her ideas. She recognized early on the importance of an outcomes orientation, health promotion, continuity of care, patient advocacy, multidisciplinary scholarship, integration of the arts and sciences, and boundary spanning. Her elegant definition of nursing, with its emphasis on complementing the patients capabilities, provides a clear direction for what nursing s hould bea wonderful counter force to the confusion that surrounds a health care system increasingly preoccupied with bottom line rather than enduring values (McBride, 1996). Henderson believed that patients should be taught to understand their medical charts. She believed that if a patient understood their medical records and had access to sources that explained medicine that the patients would not -over-use the medical care system. She stated, If you want to develop a mature and helpful philosophy about maintaining your health, you need to understand the means by which physicians clinical judgments are made and tested (Henderson, 1996, p. 16N). This can be accomplished by communicating with the patients. The more the patients know the more empowerment they will have over their illness; they will want to do more to prevent any further complications, and the chances are greater for medical compliance. Conflict Resolution As a youth, Virginia Hendersons family was quite vocal and they often stayed up late into the night discussing subjects of truth, beauty, charm or goodness. It was through these discussions, or rather arguments, that she learned how to defend her theories. She learned that her expressed views would be met with an opposing response. In her article, Excellence in Nursing, she is quoted as saying, No persons brought forward as exemplifying charm, beauty, or goodness were unanimously agreed upon by the others. In fact, it was dangerous to set up ones idol for it was sure to be knocked down (Henderson, 2000, p. 96I). Barriers that Henderson and other nurses had to face in the past are legal issues and nursing activities, which made the nursing professions position in healthcare ambiguous and misunderstood. Nurses have long struggled for rightful recognition by physicians and other healthcare members. Issues that arose were, nurses practicing independently, nurses diagnosing and treating patients. The roles of medical providers may be clear-cut in legislative controls, but human needs have always overridden legal barriers (Thomas, 1996). In the Nature of Nursing, Henderson stated that the nurse is and should be legally, an independent practitioner and able to make independent judgments as long as s/he is not diagnosing, prescribing treatment for disease, or making a prognosis, for these are the physicians function (Henderson, 1964). Henderson used her wisdom and charm to defy stereotypes. She had the ability to question the fashionable emphasis on nursing process, reminding us all that problem solving does not belong to any one profession (McBride, 1996). She was also passionate about our ailing health care system. She was glad that nurses were now recognized as providers of primary health care, yet knew that they often were frustrated because within the system, they were often unable to provide the supportive care that they believed was needed. She felt that nurses were unable to make health prevention a priority and that with more and more health agencies coming under corporate management, that it is increasingly difficult to preserve human values in health care. She thought that now, more than ever that the provision of universal health education should be instituted in grade-schools, colleges and beyond. Role Model Henderson is a wonderful role model for todays nurses. She spent her adult life in search for better ways to care for the patient. She defined what is now called the Henderson Theory which organized patient care into fourteen basic needs of the whole person and includes psychological, sociocultural, spiritual, and developmental. Using these principles the nurse and patient can together work to meet these needs and attain client-centered goals (Potter Perry, 2009, p. 50). As a nurse I would incorporate these qualities in how I take care of my patients, whether its being an advocate for them, caring for their well being or sitting and talking with them. Patients are already going through the stress of being sick and they should be able to rely on us as nurses to be empathetic, caring, understanding and helping them gain back their independence. Miss Henderson identified with her patients. She knew this was a difficult task that demanded knowledge, skills, patience, tolerance, sensitivity, and a capacity for sustained effort. She did this with her unwavering character and compassion for other human beings.

Ancient Egyptian Religion As S :: essays research papers fc

Ancient Egyptian Religion as Seen in Art and Architecture   Ã‚  Ã‚  Ã‚  Ã‚  As the hot Egyptian sun beats down upon his head, the archeologist realizes his time is drawing to a close. The local government had allotted a period of two weeks for the expedition to take place, and the thirteenth day is now in its peak. The search for the tomb of the great king Menes has, thus far, been a complete failure. The archeologist begins to feel a bit queasy, realizing his sudden failure; however, a cavalcade of shouts suddenly penetrates the intensely hot air. He strains his burning eyes to find the source of the commotion. Then he sees it: the corner of some ancient edifice is peeking sleepily from the sand and grit that buried it so long ago.  ³Could this be it, ² the archeologist asks himself, still in awe over the pale stone that his eyes now gaze upon. It seems almost impossible that the tracks of a culture so great could be covered by such an inadequate foe as time. But even now as he gazes upon the tomb in success, the archeologist sees no culture behind these artifacts; he merely sees the makings of a fortune.   Ã‚  Ã‚  Ã‚  Ã‚  It will be nearly fifty years before the people represented by these pieces of time are honored for their diverse culture. Once vast and thriving, the Ancient Egyptian culture was a center of commerce, philosophy, and religion alike. The people had a culture like that of no other group in history; however, its complexity has led to many misconceptions about the Ancient Egyptian populace. The ever-popular archaic art style of a figure in profile surrounded by hieroglyphs has become the world ¹s favorite view of the Egyptian. As a result of this ignorance, the cultural aspects of this society are not fully appreciated. One of the greatest little-known truths about the people of this society is that they based almost everything they did around their spiritual beliefs.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In the life of Egyptian people, religion [played] a far more   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  important part than modern man can imagine. With the peoples   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  of antiquity, as in Europe in the Middle Ages, belief in gods or in   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  one god [formed] the focal point of man ¹s world-outlook. Religion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  [provided] the stimulus to art and philosophy and a matrix for   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  the development of moral principles.   Ã‚  Ã‚  Ã‚  Ã‚  (Woldering 28) This similarity between everyday tasks and belief in the gods lead to advances in numerous aspects of this society.

Wife of Martin Guerre :: essays research papers

Throughout my travels I had always been mistaken for Martin Guerre, that is how I have come to be here today. He was always spoken about with such respect. A dignified young man, from a well respected peasant family, it was a let down to me that I myself was not a respected man like this Martin. As these occurrences continued to happen I began to wonder about his life, why such a well respected man could leave his wife and son behind, I had been told that he had left his family in Artigues for many years, and they were waiting for his return. His father had past on, and the farm was now waiting for their master. I had no place to go and thought that if I am mistaken so many times for martin then maybe I could go to his household, my intentions were not to stay even this long, but only enough to collect some gold and silver. Over the last few days I have been drawn to the loving and caring nature of this household. Built on strong foundations I have been welcomed back like a triumpha nt army from a great war. Praised for returning, as if nothing had happened.. The feast that was prepared was like none that I had seen before, all they would do was listen to the stories of my travels. This family did not about the eight years that had past, without notice or communication, but relief that the family is complete again. My past has not been one that I have been proud of. I have not been loyal to my family, nor my Kingdom. My family has put a lot of trust in me, but I have let them down, traveling with the wars from town to town. I know it upsets them, and I cannot return to them. I do not want to put some more false hope in their hearts, as I am sure that my past will catch up with me, and again let them down. I am also not one who has abided by the law in the past, committing crimes of theft from many as I pass by, not two weeks ago had I stolen from a man traveling on the same road as I. But since I have come to this caring and loving family, I have seen what I myself have neglected and betrayed in my home town.

Karl Marx’s Communist Manifesto

Karl Marx In Karl Marx Communist Manifesto, he discusses his belief that with all of the Industrial Revolutions, and the stray away from traditional social order and agriculture, that the governments that supporting these revolutions is surely setting themselves up for, economic, social, and political failure. He makes his point very clear that the new machines and technological advancements during this time will negatively affect the working class. As the skilled laborers quit their trades and move to Inner cities to get Jobs in factories, there will surely be no one to teach or learn hat trade therefore that trade becoming extinct.He also shows the bourgeois as the mall reason for these new revolutions, and also how they are headed down a path toward communism. The workers will fall entrapped Into their work, and after some time will feel they cannot leave nor complain of harsh conditions or low wages, due the need to provide for their family. Marx shows that this will short term b enefit the bourgeois due to the Increase demand for the goods and the low wages they are having to pay the workers, however long term this will bring them down.The reason he believes they will fall is due to workers only working to supply food and rent, therefore they wont be able to purchase any of the goods being made. He states that the machines doing all of the labor work will, in time, replace workers and the bourgeois will be making products for people that have no money to buy them. Marx states that if there is any hope for society that there must be a change back to the old ways of farming, cattle, and stopping external trade.It is the belief of Marx that if Hess changes aren't made that we will also because a nation of one people and there will no longer be many different ideas, religions, and politics, which will lead to human extinction. Karl Mar's Communist Manifesto By clamshells to inner cities to get Jobs in factories, there will surely be no one to teach or learn mai n reason for these new revolutions, and also how they are headed down a path toward communism. The workers will fall entrapped into their work, and after some bourgeois due to the increase demand for the goods and the low wages they are

Course work 3: communication plan Essay

Introduction It is extremely important to understand that companies around the world communicate with the world outside their realm in some capacity and these companies also have to communicate with forces and people within the companies as well. Fundamentally, what we are trying to say here is that just like people companies also want to talk to other companies and the public at large and the firms want to know what their general perception is in the minds of the people especially those who are considered their costumer base. A beginning point has to be related to what the company wants to achieve out of the communication plan or the talk between the company and outside stakeholders and other components of the society. This will depend on the vision and mission statement of the company. For example the case in point is the retail organization that is about to launch a new range of clothing line designed by a super model; now the mission statement must be such that it highlights what the company stands for and in very precise words readers should clearly know what are the believes of the company. An example of a mission statement for the retail store is: â€Å" We deliver high quality products for our customers; the product lines are trendy and hip this idealogy gives us the freedom to experiment with futuristic designs and ideas. We assure our customers style with sense. † (MissionStatements. com, n. d. ) The vision of a company like the retail firm is like a dream or a stretched mission which might be achieved or which the company envisages for the future so that it could become a great company. The vision leads to the mission statement and then we have the objectives and goals of the company which are followed by the development of strategy. The whole plan of how the company will communicate with the outside world begins with the vision and mission statement. Communication in the Business World Communication is a way of transmitting messages from the sender to the receiver. In a typical business setting senders use a particular medium to send the message which is ultimately received by the receiver. There is a possibility that the message might go through noise and other disturbances before getting to the final destination. In certain cases the communication process is impacted by noise because of the medium chosen by the sender. For internal business purposes i. e. within the organziation the people of the firm might use media such as oral or written but the selection depends on a number of important factors such as the length of the message, importance and legal signficance of the message and other factor such as the trust level between two employees who are communicating. All these and other factors play a critical role in determining which kind of media will be used. (Gelder, 2005) Just like the process that has been described for internal communication within the organization we see that firms talk to outside stakeholders and members of society as well. The communication with the outside public is many ways a reflection of how the firm’s staff communicate within their own company. This is because the culture of any organization greatly impacts its mind set towards how it will communicate with the outside world. The critical thing here is that firms believe in their way of doing things and therefore the communication plans are more or less known to be based on existing values and culture of the company. Therefore if the issues related to communication plans have to be discussed one must look at the way the culture of the organization is organized and how does the company communicate internally. Retail Organizations and Branding Retail firms are directly involved with costumers unlike manufacturing companies therefore retailers can have a greater impact on how to measure the performance of their advertisement and other promotional material that are directed at consumers. Branding is a crucial aspect when we talk about a high-end product line designed by a top model. One of the most common practices in the retail industry is that when superstars or super models launch product lines designed by them they tend to give their own name to these product lines. The advantages to such an approach include: instant recognition for the brand, people relate to the brand just like they relate to the artist or model, consumer base relates all the qualities and traits of the super model to the product lines. For instance if the super model that designed the clothing line is someone like Gisele Bundchen then people will attach traits such as funky, sexy, classy and trendy with the product line. (Keller, Lewi, 2008) Such a strategy has been successful for many brands such as JLO (Jennifer Lopez’s product line) and therefore we suggest such a strategy for the retail organization as well since we feel that it is important to distinguish this topline brand from the other offerings of the company. Some of the problems that might be faced when using such an approach is that the brand might loose that sense of innovation and style. Even though it is designed by a top model but that does not necessarily means that it would be of the highest quality therefore it is extremely important to maintain the quality of the product because ultimately that would be the deciding factor in repeat purchases or that urge in customers to come back next season and see the new collection. This product line must be branded based on some distinguishing feature. This is important as it will allow people to know what to expect from the product and what they will get from the product. All great brands have a tendency of focusing on one important factor for example when Google became successful it was only a search engine with no other prominent services; similarly Rolex is known for great watches which are for occassions and great moments in ones life because they are special watches (quality, life, style etc) Essentially the point is that the new product line must be distinguished on the lines of being cool, hip and trendy and absolutely new from all previous brands. The product line should be advertised in such a way that it seems as if it is the new cool thing in the clothing and lifestyle industry. Just look at how Levi’s was made a cultural icon for teenagers in a similar sense this brand should be advertised in a such a way toward rich and ambitious youngsters that it becomes a part of there daily lifestyle. Before any major advertisment campaign could begin it must be ensured that the target market is identified and the company decides whether the upper class or the middle class or even both will be targeted by this product line. Will there be differntiated product lines for both segments? We suggest that should not take place because it will confuse the brand concept; the diversification can be done later when the brand name is established with one target market. Once the target market has been decided upon the firm needs to plan the promotional strategy accordingly; the pricing strategy should also complement the promotional stand and the distrubution strategy should complete the project in such a way that the target audience receive maximum expousre to the product line.