L Oreal Company Background - 1041 Words

L’Oreal Company Background L’Oreal Paris was founded in 1909 by Eugà ¨ne Schueller. L’Oreal Group is listed on the Paris Stock Exchange in 1963 and it is headquartered in Clichy, France. L’Oreal is present in 130 countries on five continents. According to L’Oreal annual report from 2014, the brand was considered the number one in Cosmetics Group Worldwide( source: â€Å"Beauty’s Top 100† WWD, August 2014. (2) Like-for-like.). The organization is composed of 78,600 employees with an International portfolio of 32 complementary brands. The Breakdown of 2014 Sales was registered as 2.6% Africa, Middle East 7.3% Eastern Europe 8.6% Latin America 21.1% Asia, Pacific 24.9% North America 35.5% Western Europe, and New Markets Total 39.6% Multicultural Company Professionals with different backgrounds and cultures work in new-product development. Today, the company counts 158 numbers of Nationalities in overall headcount and multicultural employees in the USA include 36% The Process of developing a product comes from executives multicultural background. L’Oreal has done great in the sense of including multicultural diversity in the organization. Instead of internationalize the business structure they choose to internationalize the management. The formula for L’Oreal grand success can be expressed as DIVERSITY + INCLUSION = INNOVATION SUCCESS ®. L’Oreal has demonstrated importance of diversity and inclusion in its core. The vice president of talent recruitment, Sumita Banerjee,Show MoreRelatedL ´Orà ©al Business Strategy Essay3553 Words   |  15 Pages............................................................ II 1. Introduction......................................................................................... 1 2. Company profile ................................................................................. 2 2.1 Historical background ........................................................................... 2 2.2 The mission of Beauty ..........................................................................Read MoreL ´Oreal Marketing Plan6123 Words   |  25 PagesNederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary Table of Contents L Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L Oreal brand name, and Ambre Solaire under the Garnier Institute brand name. L Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and BeleRead MoreMarketing Plan for the Body Shop7278 Words   |  30 PagesMarket-Penetration pricing is the company choice on setting price because the tea tree collection of The Body Shop is famous in Hong Kong but the tea tree concealer is not familiar with the men. In promotion strategy, The Body Shop can set up a special counter in shops, which is the company promotional product. Some salesperson will promote the new product as men may feel shy to buy make-up product so set up a counter is every shop help the company to find some target. Also, the company will give out some sampleRead MoreThe Social Standard Of Beauty973 Words   |  4 Pageslike L’Oreal and Laneige. The models in most of the cosmetic advertisements are white because they have brighter skin tone and the companies believe white models can show the effect of using their cosmetic products better. Therefore, white models have higher opportunity to be hired for these types of cosmetic advertisements. 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